My most popular service lately has been copywriting, both for online web pages and offline sales letters. Whether you're a service provider or a retailer, a solidly constructed sales letter (or better yet, a three-letter series) can work for you...

E-mail is now used as a powerful marketing tool that is already an essential component of effective marketing. But however strong your message, good presentation and technical know how are essential if you are to make the best of this exciting new media.

Starting an online business is easy, but attracting ever increasing traffic is not!

I get calls all the time form people in this program wanting to know the secret to success in cash gifting.

How leaflet distribution has developed from a tool of war to an effective method of advertising.

A look at the ways in which leaflet distribution has been used in the politcal arena.

The basics of what is considered bait and switch advertising.

Direct mail marketing is at times branded by the technology leeches to be boring, slow, and ineffective. They reach the point of misunderstanding the real effect of direct mail marketing. Because of the boom of the internet opportunities, they somehow bury and forget the good old style which has been known to mankind since time immemorial.

Leafleting in London requires special consideration and this article explains how to make the most of your campaign.

Postcards are a very cost effective means of getting your message across to your target audience and therefore provide a great Return on Investment. In other words they are cheap and they work and they have many other advantages.