If you are an online marketer you probably recognize the importance of having a landing page aka a lead capture page These pages are what appears when a prospective customer clicks on an ad or a search engine result link

Now by definition the phrase niche refers to "a special area of demand for a product or service". 'Marketing' is defined as: "the opportunity to buy or sell". So, when you put these two phrases together you come up with niche marketing which means buying or selling a product or service in a special area of demand.

This is an excellent way for the police and other authoritative figures to broadcast a missing persons information and even their picture over peoples cell phones through use of bluetooth! It has also been used in several occasions to warn people in the area about robberies or muggings which will then of course let people know to be cautious and careful!