Ramon Vela
Ramon provides more marketing information, especially created for the IT VAR industry but also applies to everyone who wants to improve their sales. Stay up-to-date at StreetSmartVAR.com and while you're there, don't forget to sign up for Ramon's popular, no-cost online marketing course!
Articles by this Author
VAR Letter to Manufacturers - Please Change Your Marketing Guidelines
- By Ramon Vela
- Published 10/14/2008
- Marketing
- Unrated
If your originally flawed product has given a negative impression to our prospect, we VAR's need to rebuild their trust in you - by not mentioning you, at first.
Market To The Regular Guy Inside That Executive
- By Ramon Vela
- Published 09/7/2008
- Marketing
- Unrated
Too many businesses are discounting the value of marketing and too many businesses are not marketing in a natural, conversational way with buyers.
Are You Boring Your Customers? Well, Don't!
- By Ramon Vela
- Published 09/5/2008
- Marketing
- Unrated
Sales pitches can numb a prospective buyer when they are jammed with technology terms, rather than identifying the buyer's needs and concerns. Sales is about relationships and humans, not only facts.
The Power of a Strong, Well-Written Headline
- By Ramon Vela
- Published 09/5/2008
- Marketing
- Unrated
When free to use our own creative marketing, as a VAR (Value-added Reseller) we achieve far better results than when we must use our vendor's marketing mandates.
Yes, But -- My Business Is Different
- By Ramon Vela
- Published 09/5/2008
- Marketing
- Unrated
Figuring out how to apply business advice will insure success versus instantly discounting advice and listing why or how it won't work
Speak Your Customer's Language - Sales is a Relationship
- By Ramon Vela
- Published 09/5/2008
- Marketing
- Unrated
Your customer wants to believe you know about their business and care about their issues. Show them you do by speaking their language.
Sales Self Sabotage - 5 Ways
- By Ramon Vela
- Published 09/5/2008
- Tools and Resources
- Unrated
You can catch yourself doing 5 behaviors that undermine your sales effectiveness. Once you see it, you can change it.
Lumpy (Direct) Mail - It Gets Noticed
- By Ramon Vela
- Published 09/5/2008
- Marketing
- Unrated
There is a lot of marketing noise going on and direct mail still has a place. If your marketing message is in an envelope that is lumpy - and creative - it's more likely to be opened and read.
Stop Leaking Your Clients Away
- By Ramon Vela
- Published 09/3/2008
- Marketing
- Unrated
Retain your sales momentum by maintaining a communication momentum with your client base.
Sales Solutions Can Be Simple
- By Ramon Vela
- Published 09/3/2008
- Marketing
- Unrated
If you learn that your sales team is not keeping scheduled appointments, which is damaging your momentum with a prospective client, you can implement systems that are a simple solution.