Lanard Perry
Lanard Perry is the author of "Farming Expired Listings...;" a real estate listing system that shows Realtors how to average 1 or more listings a week. Visit his websites at http://www.farmingexpiredlistings.com and http://www.real-estate-marketing-talk.com for more business building ideas.
Articles by this Author
Real Estate Lead - Online Marketing Made Easy
- By Lanard Perry
- Published 03/23/2008
- Lead Generation
- Unrated
Whether you're newly licensed, or an old real estate pro you need leads. They're not easy to come by, but are easier to get than most agents make it out to be.
For example, you can...
Real Estate Letters; Low Cost, High Profitability
- By Lanard Perry
- Published 03/23/2008
- Direct Mail
- Unrated
Mailing real estate letters is one of the best real estate marketing strategies a new, or even veteran agent for that matter, can employ. Really, is there anything easier than mailing letters?
Real Estate Marketing; The Profitability Of Past Clients
- By Lanard Perry
- Published 03/23/2008
- Direct Mail
- Unrated
The cost of acquiring new customers is escalating, no matter the industry; real estate, mortgage financing, land development, etc. On the other hand, marketing to past customers is less expensive and is at least as profitable
Real Estate Marketing: Personal Realtor Marketing Systems Make Good Business Sense
- By Lanard Perry
- Published 03/23/2008
- Direct Mail
- Unrated
Effective real estate marketing systems can generate a steady stream of warm, responsive prospects - month after month; all interested in one thing... listing and selling their properties with you.
Direct Mail Post Cards; Saving Time While Making Money
- By Lanard Perry
- Published 03/23/2008
- Tools and Resources
- Unrated
There are important elements of direct mail campaigns that you must include in order to get the most out of your marketing efforts. For example: keep copy simple, direct, short and to the point. Also, use words that motivate. Another element is bold headlines. Grab the reader's attention and make them at least think about your advertisement.
Real Estate Marketing Flyers; 24/7 Marketing
- By Lanard Perry
- Published 03/23/2008
- Lead Generation
- Unrated
Real estate marketing flyers are no longer restricted to placement inside homes. Additionally, you can place them outside homes and have them market your listings 24/7.
The Best Way To Get Real Estate Listings
- By Lanard Perry
- Published 03/23/2008
- Branding
- Unrated
The power "real estate agents" get lots of listings. Although getting them is easier said than done, you can too with the right real estate listing system.
Farm Expired Listings for Big Commissions
- By Lanard Perry
- Published 03/23/2008
- Branding
- Unrated
Many real estate agents begin and sometimes sadly end their careers without a plan. However, it's easy to farm expired listings and generate one warm prospect after another.
Effective Real Estate Marketing Strategies
- By Lanard Perry
- Published 03/23/2008
- Branding
- Unrated
Having a real estate listing system is arguably one of the best ways to ensure your success and should be every newly licensed real estate agent's top priority; veteran agents, too if they never had one.
Money Making Real Estate Marketing Ideas
- By Lanard Perry
- Published 03/23/2008
- Branding
- Unrated
Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality. However, plain and simple can be more affordable and effective.


