Changing consumer habits, particularly among younger demographics (the teens and young adults that drive retail sales), and improved technology have reached a point where it can be said that digital signage as an advertising medium has truly “come of age” as a marketing vehicle “The digital signage market has finally reached a stage where all the enabling technologies – both on the hardware and software sides – are firmly in place,” writes Sanju Khatari in Digital Signage Magazine

Digital signage, with its eye-catching video played on state-of-the-art monitors, can play many roles in a retail store – roles that have at one time or another been filled by various sales staff The advantages of relying on digital technology to deliver your messages to customers are pronounced

Digital signage and narrowcast advertising systems – from the arrays of monitors featuring short clips and advertising that play in stores, lobbies, and over the gas pumps, to the small screens in elevators, commuter trains, airplanes and even taxis - has proliferated Hardware systems can be set up to market outside products to consumers, or to advertise products and services at the location where digital signage is displayed