Hamilton Wallace
Hamilton Wallace is a small business marketing consultant. He is an expert in direct response marketing, including sponsored search, direct mail, message and story, and in creating simplified, effective marketing solutions for small businesses. http://www.SmallBusinessMarketingConsultant.com
Articles by this Author
Why Being Good Isn't Good Enough
- By Hamilton Wallace
- Published 10/14/2011
- Marketing
- Unrated
Remember when
Telling the Truth as a Marketing Strategy
- By Hamilton Wallace
- Published 12/30/2009
- Marketing
- Unrated
You make dozens of choices as a marketer on every campaign All pulled by the natural tension between truth and manipulation
Powerful "New" Marketing Strategy: Setting Expectations
- By Hamilton Wallace
- Published 03/21/2009
- Marketing
- Unrated
Sometimes the most profound “new” marketing strategies strike you at first as not new at all “Hey, I knew that already” doesn’t disqualify something from dramatically changing your business
5 Ways to Improve Your Marketing for the New Year
- By Hamilton Wallace
- Published 01/20/2009
- Marketing
- Unrated
The backdrop for your marketing in 2009 is what happened in 2008 I have an interesting perspective as a marketing consultant who works with small businesses
Marketing Tomb Raider
- By Hamilton Wallace
- Published 05/12/2008
- Marketing
- Unrated
Sorry, no Laura Croft here, just me But that's what I feel like I'm doing when I read from Claude Hopkins' book written in 1923, Scientific Advertising
