Try this: Identify and map your opportunities BEFORE setting goals. From my experience this changeover usually results in a quite dramatic upgrade of goals and plans! It leads you to a much fuller understanding of your potential achievements, before you limit yourself to defined goals.

Clinton is already running a presidential campaign, i.e., attempting to build a long term brand. She is trying to inspire trust, while Senator Obama is spreading enthusiasm, taking advantage of the benefits of short term branding.

During your annual planning ritual - do you study and analyze the current situation in your market and then move on straight to setting your goals Thought so

A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand's strategy and focused its verbal or visual expressions But far more important is the distinction between the short-term brand, "Candidate Obama," and the long-term brand, "President Obama

Love for a brand is actually a strong feeling of anticipation for something good, pleasant or beneficial that we believe with great certainty that we will get from the brand. It is the anticipation for good experiences, pleasant sensations or positive emotions.

Electrifying Marketing is the new marketing philosophy I want to offer you. Its roots stem from the realization that marketing today is no longer about satisfying unsatisfied needs. More often than not, it is about re-satisfying already satisfied needs, with better, more exciting solutions.

The new method is called "Contextual Segmentation" - segmentation according to contexts of purchasing or using/consuming.

The brand strategy is the translation of the competitive strategy into a language of promises made to the consumer.

I am about to reveal to you the unexpectedly simple and wonderful secret of successful differentiation that will not be not imitated by your competitors, even though it will bring you unmistakable success with consumers.

The new heart of the process is the question "what is possible?" The process I am offering is based totally on systematic examination and thorough scanning of available opportunities.