James Erickson
James Erickson is the President of EMC Dental Marketing. EMC Dental Marketing is a resource for turn-key dental marketing programs and dental practice marketing education. Visit http://www.EMCdental.com to receive a free practice building kit sent directly to you.
Articles by this Author
Dental Practice Consultant - 3 Steps You Must Take to Protect Your Practice's No.1 Asset
- By James Erickson
- Published Yesterday
- Marketing
- Unrated
It's not your building, or your operatory equipment, or even your staff. Your practice's greatest asset is its patient base. What are you doing to protect it?
Attract New Dental Patients by Putting PR in Your Practice
- By James Erickson
- Published 07/22/2008
- Marketing
- Unrated
Free publicity. Did you ever realize that there is such a thing in the dental industry? Follow these five steps to get your dental practice publicity rolling.
From a Dental Marketing Consultant - P is for Plenty
- By James Erickson
- Published 07/21/2008
- Marketing
- Unrated
P stands for Plenty. Plenty of patients. Not "just enough" patients. We're talking about having a few too many, to keep you in constant motion. That's the goal, and here is why.
Focus on Differentiation in Your Dental Office Marketing
- By James Erickson
- Published 07/19/2008
- Marketing
- Unrated
What makes your dental practice different from the one across the street? If you don't know, then, probably nothing. Create an image for yourself; do something to stand out. Your uniqueness will entice people to choose your office over your neighbor's.
Event Based Dental Marketing - Take Notes on This One
- By James Erickson
- Published 07/17/2008
- Marketing
- Unrated
Everyone wants to have beautiful white teeth on their most important days. Any time pictures are being taken, those involved do not want to be embarrassed by bad teeth. Take advantage of this fact and market to these people.
Dental Practice Marketing - Sell Anything to Anyone
- By James Erickson
- Published 07/15/2008
- Marketing
- Unrated
Throw everything you thought you knew about marketing out the window. There are only three things that motivate people to buy. Use all of these things to get new dental patients in the door.
Military Planning Procedure For Your Dental Practice Marketing
- By James Erickson
- Published 07/13/2008
- Marketing
- Unrated
Plan. Plan. Plan. Track records, look at past figures and find out what is likely going to happen in your dental practice in the coming months. By looking back and planning ahead, you will be much more competetive and much more successful.
Creating Multiple Streams of New Patients
- By James Erickson
- Published 07/5/2008
- Marketing
- Unrated
One is the loneliest number... especially in marketing. If your ONE marketing concept goes belly-up, what will happen to your new patient averages? Create multiple streams to keep your new patient flow stable.
Public Relations to Attract New Dental Patients
- By James Erickson
- Published 07/2/2008
- Marketing
- Unrated
Get involved. Show your neighbors that you care about them and they will appreciate your presence in their community. Make this a continuous part of your dental practice marketing.
Offer Something to Turn Callers into New Patients
- By James Erickson
- Published 07/2/2008
- Marketing
- Unrated
Dental marketing is not just about getting the word out about your practice, it's about making sure that the people that respond to your marketing actually become patients. Take the necessary steps to ensure that this happens.


