Becoming an exhibitor at an industry trade show or conference can be quite expensive Try these top tips to make the most of your marketing return on investment (ROI): Before the Show: Carefully select the shows you will participate in - Are show attendees really good prospects for your services or products

Rather than aiming for perfection, most marketers should go for 'good enough' in order to 'get it out there' After all, perfection is unattainable, and many marketing campaigns spend far too long in concept, development, and materials production

So, how long should a smart marketer keep their contacts in the data base Many marketers remove people and records from the data base too soon, especially when considering the overall potential lifetime value of both the prospect and the company they represent

So, what is the correct amount to spend on an image enhancement, awareness campaign, and a sales lead generation program, and what is the correct amount to spend on a data base marketing strategic campaign This is a good question

Undoubtedly, these are tough economic times As the marketing specialist at your company, you will need to find better ways to locate and influence those remaining active buyers and create more leads and sales, often with a reduced spending budget

Remember the old days Back then, relationship-building meant hopping into a car or plane, or picking up the telephone to chat one on one

Keep the momentum going after a conference by getting in contact with the leads you've collected Usually when collecting business cards, the information on the cards is current