There are many audiences that can hear your marketing messages at a trade show. This article describes how to capture their attention so that you can present your product and/or service. Your message can also be broadcasted to those that can not attend, further casting your reach.

Why it is so powerful to correctly exhibit at trade shows and how to maximize your returns while avoiding costly mistakes.

Tips on how to decide whether to exhibit at a trade show. When to go and reap the benefits and when to save those marketing dollars.

How to increase your trade show ROI through simple planning that helps you avoid the most common mistakes exhibitors make.

Learn why slashing your marketing budget during recessions can be disasterous and how instead you can actually profit during down times with the right strategies.

How 'dirty' data in your customer database can cost you and simple steps you can take to get the real story.

Why recessions can be an opportunity for savvy marketing and to increase your market share as well as your bottom line.

Customer connection is the secret for filling the sales pipeline in 2008.

Trade show industry veterans share expert predictions on trends for 2008 to help exibitors and event promoters alike stay ahead of the changes and succeed in the coming year.

How REALLY listening to the customer can close the gap between what they expect from your products and services and what your company actually delivers.