Treat your in-store narrowcasting network like TV and you’ve got a recipe for disaster Your investment in all that shiny new equipment will go for naught as customers who are already used to your ads tune them out

Businesses are increasingly turning to electronic billboards, large plasma display screens and their own in-location narrowcasting networks (referred to in marketing as “digital signage”) to make their business case and sales pitch to customers and clients as a major part of their marketing efforts It is estimated that the number of sites hosting narrowcasting networks that market for third parties – these are not the displays and digital signs where a retailer promotes his or her own products – are expected to grow from the roughly 210,000 sites currently hosted in the retail, hospitality, hospital and transportation sectors where digital signs are most predominant, to over 850,000 by 2011

Digital signage refers to plasmas and LCD displays, computer monitors and televisions that are used to replace and enhance traditional signs It is beautiful, unobtrusive and yet effective in generating more sales of the products that it promotes

Merchandising is loosely defined as the selling effort through the use of promotions such as unique displays, giveaways, or discount and premium offers In another way, it is defined as the act of managing and arranging the merchandise on display in order to promote its sale

My experience in running a wholesale and retail operation makes it easy to imagine the benefits of having fully functional C-store software In my town, during the early 1990’s, a company operating a 4 storey retail store had to conduct a monthly physical inventory of goods

The use of creative digital media has become very common for serious players in the retail industry Those wonderful advertisements that people see almost everywhere are so amazing because within a few seconds, they are able to impart to the customers the massages that they want to send