Down, but not out That’s how you should think of today’s economy

Recession Hah

The most successful information products offer a perfect combination of profitability and perceived value Recently I realized that the crown belongs to a type of course only a few information marketers offer – what I’ve dubbed the “semi-live” course

When you have a new product or an upcoming event, a free preview teleseminar can do a great job of drumming up excitement about it In one scenario, you announce a teleseminar session about the topic to loyal fans and followers, they sign up for the call to hear your wisdom on the subject, then they buy because they want to learn more

Recording an interviewing an expert on a topic that has value for a group of listeners is one of the quickest and easiest ways to create a saleable product This sort of teleseminar can also help drum up interest in an upcoming event as a free preview call

With teleseminars, teleclasses and teleconferences increasingly popular, newcomers to this remote learning format make numerous mistakes that mar their prospects for making money from the telephone sessions Attention to detail is essential if you are to foster a quality listening experience and end up with a recording people can confortably listen to and learn from

A lot of my clients shrink from using hype in their marketing messages Hype is a style of overexcited, exaggerated writing that can fire up the eager reader, but at the cost of trust or credibility in the eyes of someone who is temperamentally or professionally skeptical