Donald Mitchell
Donald Mitchell is an author of seven books including Adventures of an Optimist, The 2,000 Percent Squared Solution, The 2,000 Percent Solution, The 2,000 Percent Solution Workbook, The Irresistible Growth Enterprise, and The Ultimate Competitive Advantage. Read about creating breakthroughs through 2,000 percent solutions and receive tips by e-mail by registering for free at
http://www.2000percentsolution.com .
Articles by this Author
Choose the Right Initial Audience and Craft an Appealing Message for It
- By Donald Mitchell
- Published 10/29/2008
- Marketing
- Unrated
Marketers make the mistake of looking for the broadest possible audience and message. This article argues that picking the most influential and easy-to-influence audience and message is a better approach.
Don't Make the Mistakes I Did in Web Site Planning and Development
- By Donald Mitchell
- Published 10/29/2008
- Marketing
- Unrated
This article explains how to avoid mistakes in attracting visitors to your Web site.
Add More Communication Arrows to Your Quiver by Writing Books
- By Donald Mitchell
- Published 06/18/2008
- Marketing
- Unrated
Everyone learns differently. To gain the most attention and understanding you need to provide a variety of story-telling-based ways to explain what you are doing through books. This article explains how to get started.
Thinking about Marketing Stickiness
- By Donald Mitchell
- Published 06/13/2008
- Branding
- Unrated
How do you make people be interested in and focused in on a new concept that isn't yet proven? This article uses a case history to describe how this can be accomplished.
Turning a Breakthrough Concept into a Web Site
- By Donald Mitchell
- Published 06/12/2008
- Marketing
- Unrated
How can you take something that doesn't exist yet, a way to make improvements 20 times faster, and deliver an interesting, helpful Web site? This article uses a case history to describe one possible path.
Plan for a Global Base That Will Obliterate Costs
- By Donald Mitchell
- Published 03/25/2008
- Marketing
- Unrated
Expanding a global market and establishing a supply and customer chain globally provide the opportunity to make huge cost reductions.
Establish New Brands That Have Emerging Market Authenticity
- By Donald Mitchell
- Published 03/25/2008
- Branding
- Unrated
Consumer products companies have a massive opportunity to explore emerging markets as the source for authenticity that fascinates consumers. This article explores this opportunity.
To Lower Your Costs the Most, Start with Growing Your Market
- By Donald Mitchell
- Published 03/25/2008
- Marketing
- Unrated
This article explores ways to stimulate a market to develop faster than it would otherwise do.
Overcome Mistrust of Your Motives and Performance to Gain Many More Customers
- By Donald Mitchell
- Published 03/24/2008
- Marketing
- Unrated
Customers have been abused for so long by so many organizations that they are reluctant to trust again. That makes them not want to buy from you. This article addresses how to overcome that mistrust.
Most of Your Potential Customers Are Confused About What They Want
- By Donald Mitchell
- Published 03/24/2008
- Marketing
- Unrated
Marketing must focus on helping potential customers realize what their needs really are and what offerings will provide for those true needs. This article addresses how false beliefs cause potential customers to act in ways contrary to their best interest and yours. Questions are provided to eliminate this problem.