You have a website, and perhaps you're even a professional salesperson, and as such you know that the best way to sell someone something is face-to-face, but have you seen the price of gas lately So whether your customers are local, national, or international, the cost of getting to them is just too darn high to make any money

It's always a good idea to stick to the basics When businesses stray too far from the fundamentals, problems arise, but sticking to the basics doesn't mean boring people into a state of unconsciousness

The 7 Elements of a Viral Video Campaign The biggest problem most websites have is that they are instantly forgettable They sell or say the same thing as hundreds or thousands of other sites; to an audience that is so quick to click-away that a large percentage of their traffic never appreciates why they should buy anything or listen to what's being said

Let's talk about talking heads, and why adding one to your website might just be the smartness thing you've done since dumping the SUV and fast-food, and opting for hybrids and salads Okay - perhaps that's asking too much, but you get the point

Your company's collective knowledge and know-how is its greatest asset not the products or services you offer; products and services are merely the means to implement your expertise Your capacity to grow and prosper is dependent on your ability to effectively present your know-how in creative, informative, entertaining, understandable, and above all memorable ways

A true brand is a metaphor for desire, a container for aspirations and the promise of fulfillment We are all the same, each of us searching for the same things and they aren't keywords

The average person is exposed to an assault of stimuli each and every moment of our waking day Some of this stimulus catches our attention, but much is filtered out as extraneous, useless, or unimportant

Every week I get asked to look at business websites and tell the owners why they're not getting the results they want Some of these sites are straightforward brochures, others are e-commerce catalogs, and some are those direct-mail-style pitches reminiscent of old mail-order magazine subscription schemes ported-over to the Web

What do legitimate search engine optimization firms charge Like most things involving the Web, prices are all over the place but if the price is extremely low you can be assured that the quality of the service will match the price

Change is inevitable; as an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing and branding Failure to adapt to new realities results in potentially unwanted dramatic consequences