So you want to develop a Web video campaign to put on your website and add to YouTube and all the other Web video directories Maybe you even want to create a new video micro site to promote that hot new product or service you're about to launch

Marketing campaigns should always start with a communication concept: a conceptual premise and framework that attracts attention and engages an audience in a way that penetrates each viewer's mind, and captures the audience's collective consciousness It is the foundation of your brand story

Everyone wants to do more business Everyone occasionally runs a promotion, a new marketing initiative, a product launch, or a new seasonal lineup

"My mechanic told me, 'He couldn’t repair my brakes, so he made my horn louder'” - Comedian, Steven Wright We all want our websites to be more effective, and if you're like most business people you are constantly searching the Web for anything that will help

With today's website tracking software and services you can find out a lot about the people who visit your website You can learn where they're from, what kind of browser they're using, how long they stayed on your site, and a whole lot more

The combination of the Internet, the Web, and technology has democratized business almost beyond recognition Today the small, nimble, clever adaptor has the competitive advantage over their bigger, slower moving, 'we've-always-done-it-this-way' competitors; but the confluence of the Web environment and digital technology is one thing, how to use it effectively is another

Wouldn't it be wonderful if you had the power to convince people that your product or service was exactly what they needed, and as a consequence your in-box was filled with inquiries and your e-commerce site was stuffed with orders Wouldn't that be great

How much time does it take your website to deliver your marketing message Assuming the site traffic you generate is the least bit interested in what you have to say, how much of what you're saying do they remember, or more to the point, how much do they need to remember

If websites have one overarching goal it is to create confidence in whatever the website is promoting and who's promoting it It doesn't matter if it's a product, a service, a sales campaign, or an idea, if the presentation is not minimally credible or optimally motivational, then it fails as a means of marketing communication

Everyday I receive marketing reports loaded with statistics and numbers that have the appearance of relevance but in fact merely mask the true meaning of what's important: human emotions, not rational reasoning, are the subconscious basis for most decisions Reliance on rational quantitative analysis leads people to ask the wrong questions, implement the wrong solutions, and produce disappointing results