Playing small with our marketing strategy keeps us feeling small as well. The antidote is to set the marketing strategy bar high, aiming attract dozens, hundreds or even thousands of people, not just one or two. When we stretch ourselves with this type of vision we leapfrog our thinking past its comfort zone, right into the "gulp" zone.

It's not just a fancy logo that sparks recognition. It's the emotional appeal that the brand creates. A brand rich with personality and magnetism tugs at our heart, stirs our imagination or tickles our funny bone. That's why I include the ancient power of archetypes in my branding strategy to help my clients create their brand.