The initial beneficiaries of this new technology are those companies using local search; geocentric local search technology has now made it much easier to market across a region instead of just a locale.

Why do businesses bother with promotional materials? The simple reason is they work by spreading messages, themes and images and keeping those messages in front of those that have been targeted.

Clearly if your website does not match up to your marketing strategy and plan there will be a disconnect. If your website is "disconnected" from your marketing plan you will join the millions of business owners and professionals that have static websites that are more like newspaper or magazine ads.

Third party marketing informational articles present your company in a positive light. This under utilized multi-use tool is equally powerful in both print and digital media.