Paul Johnson
Paul Johnson works with selling organizations to convert sales trouble into double and triple digit performance breakthroughs. Visit http://ConsultativeSelling.com for a simple definition of Consultative Selling and more sales insights.
Articles by this Author
The Enemy of Marketing is Here
- By Paul Johnson
- Published 09/1/2008
- Branding
- Unrated
Your efforts to market your business and boost sales are sabotaged easier than you might think. Learn how to recognize and thwart the enemy of marketing with the application of three easy practices you can incorporate into your operations.
Customers Want More Than Your Best Price
- By Paul Johnson
- Published 03/24/2008
- Branding
- Unrated
When prospective customers ask salespeople to quote their best price, they really would rather have something more important. Three consultative selling actions result in more business from happier customers at higher profits.
Marketing Lessons from the Business of Football
- By Paul Johnson
- Published 03/24/2008
- Lead Generation
- Unrated
The football game on the field has little to do with why butts are on the bleachers. Football teaches important marketing lessons that we can apply to gain more customers and fill a stadium of our own.
The PowerPoint Dozen Dare
- By Paul Johnson
- Published 03/24/2008
- Tools and Resources
- Unrated
Long PowerPoint presentations are sabotaging your sales. Learn an approach that will enable you to sell anything in twelve slides, or less.


