Are you speaking a different language to 2/3 of your customers? If you borrow these tips from Neuro-Linguistic Programming (NLP) your copywriting will touch all of your clients and help your marketing message be clearly received.

Do you make these common communication flaws in your marketing? Learning to communicate from the right position to your customers will boost your sales and get better marketing results.

At the start of each new financial year take some time to review the success of your marketing expense beyond just the bottom line. You also need to review its success on your employees, suppliers, customers, connections and learning.

Guarantees are a powerful way to reduce buyer resistance and boost sales. Here are 10 tips to help you write guarantees that will get results!

7 tips to get the best response from your Yellow Pages small business ads.

When writing for your business, injecting personality will win you more customers than stuffy prose. Learn how to put your personality into your small business copywriting

Tips to improve your response rate for letters seeking to make appointments with clients - it isn't as hard as you think!

Tips from a top copywriter on how to get inside your customers heads using psychographic profiling

Many small businesses run lucky door prizes at tradeshow. Here are 10 tips to get the most out of your lucky door prize promotions.

Small business is embracing video to build relationships with customers. Adding video to your website doesn't have to be tricky or expensive. Here are my top tips on what to say, how to say it and how to add video to your small business website.