Taking environmental action is good business. Implementing a carbon offset program helps the environment and is also a publicity opportunity. Written by a jewelry manufacturer, but applicable to any small business, the article provides a step by step approach to off set carbon: from resources on line that allow you to calculate the figures, to the writing and sending off a press release.

Those in the jewelry industry interested in a fair and ethical sourcing can differentiate themselves from the industry as a whole, and create a new market category with tremendous potential. This article, based on the book, Blue Ocean Strategy, gives some initial tactics for this emerging movement within the retail sector of the jewelry industry, to capture new markets.