Articles by this Author
How to Design the Perfect Leaflet Or Flyer
- By Ian Grainger
- Published 01/31/2012
- Marketing
- Unrated
Handing out flyers – or “leafleting” as it is sometimes known – is an effective way of promoting an event, promotion, sale or other offer in a local area But with potentially hundreds of other businesses doing the same thing, the way to stand out is through the design
What is an Event Planner?
- By Ian Grainger
- Published 01/15/2012
- Marketing
- Unrated
If you are unfamiliar with organising, hosting or even attending corporate events, trade shows, exhibitions, awards dinners and the like then your initial thought when you hear the term “event planner” is probably something along the lines of a party planner To a certain extent, you’d be right, but there is far more to it than just arranging a bash
The Importance of Testing Email Marketing
- By Ian Grainger
- Published 12/29/2011
- Marketing
- Unrated
Email marketing is widely regarded as one of the most effective and cost-effective forms of marketing available to a business Yet many do not carry out any type of testing, instead just churning out email after email with no thought for how the results they receive could help them do it better
The Many Marketing Methods Available
- By Ian Grainger
- Published 12/23/2011
- Marketing
- Unrated
The Many Marketing Methods
The number of ways available to a business to market to their customers are growing almost by the day and it is becoming increasingly difficult for business owners to know what type of marketing would work best for them
Here we look at the various forms of marketing available to a company and what benefits they offer, thus making it easier for you to cherry pick the ones that would suit your business best – and keep your costs down by rejecting those that won’t work for you
Why is a Question is Better Than an Answer For Email Marketing?
- By Ian Grainger
- Published 12/18/2011
- Marketing
- Unrated
Successful email marketing is all about capturing the attention of your audience as quickly as possible and then holding their attention long enough to get your point across and get them to do what you want them to do
That might sound fairly easy but it isn’t
Top 5 Uses For Email Marketing
- By Ian Grainger
- Published 12/18/2011
- Marketing
- Unrated
Email marketing can be used successfully in a number of ways to increase your sales, build your brand and help with customer retention and repeat business A well crafted, well designed email to your customer base or client list can work wonders

Ian Grainger is writing on behalf of Extravision, specialists in 
