When marketing doesn't seem to bring results, it's easy to search for quick answers. But the only way to get results is to apply one four-letter word: Test.

Copywriters offer tried and true techniques to make your website ore profitable. But some nerdy websites break all the rules while they generate leads, convert traffic and sell products. What can these nerdy websites teach even the savviest business owner?

Nobody wants to be the only person eating in an empty restaurant. And nobody wants to be the first person to purchase products and services on the Internet. Testimonials have become essential components of website strategy, particularly when conversion of visitors to buyers. But how do you get them, especially if you're a newbie?

We all use "main street" marketing strategies, such as ezines and teleseminars. This article suggests supplementing with 2 back-door approaches: contributing to discussion groups and writing online book reviews. These approaches seem casual but they require careful, strategic planning.

Internet marketing means creating web pages, articles, sales letters and information products. But it's easy to feel overwhelmed by all the writing challenges. Here are 5 time management tips customized for busy people who want to raise their Internet profits but not their stress level.

Consultants, speakers and coaches often get advised to write a book. But these days you have many publishing choices. This article recommends choosing your publishing platform (and creating your marketing strategy) before you write the first line of your book.

Are you looking for powerful, knock-your-socks off copy that converts website visitors to buyers? Don't steal -- but the answer may be in your swipe file.

To build relationships with your website visitors, your copy needs to engage them, not interrupt their lives. That means long copy. But in today's busy world, how do you keep your readers glued to the page, paying attention and enjoying the process? Here are 5 steps to write copy that engages rather than interrupts.

For networking, you join your professional organization. When you volunteer to edit their newsletter, you'll take your connections to the next level.

You've been invited to speak to a business networking group - a great way to market your professional service. How can you transform your audience into clients?