Derek Both
At Smarter Marketing you can view the 3-stage effective marketing strategy that will enable you and your organisation to create effective marketing communication that is accountable and generates both extra sales and revenue growth.
Articles by this Author
Which Marketing Channel Do You Use?
- By Derek Both
- Published 04/16/2008
- Database Marketing
- Unrated
There are so many marketing channels you can choose from, whether it is online or offline. What marketing channel do you use? What works for you? Are you looking for more ways to market your business and get the word out about your products and/or services?
The Importance Of Vehicle Graphics
- By Derek Both
- Published 03/24/2008
- Branding
- Unrated
Vehicle graphics are very important for certain types of automobiles such as the emergency services like the police, ambulance and fire brigade.
A Guide To Marketing
- By Derek Both
- Published 03/24/2008
- Marketing
- Unrated
Marketing is not a new idea but it has a history almost as long as humanity itself. Some will see it as the art of selling, while others will see it as having much wider application and will include advertising and promotion of a product or service under the heading. Marketing is also about customer service and customer satisfaction; managing that relationship has to be part of the process.
Creating The Perfect Marketing Plan
- By Derek Both
- Published 03/23/2008
- Marketing
- Unrated
Marketing is one of the most important strategic decisions your company has to make to survive and the plethora of advice on how to market, who you market to and how much effort to put into marketing is overwhelming.


