Gaining publicity is a key strategy for small business owners trying to spread their message on a shoestring budget. Read on to discover how to work with burgeoning media hungry for news.

Small business owners who identify and repeat their ONE remarkable marketing message will consistently capture the attention of potential customers. Read on for 7 strategies to focus marketing efforts.

The rules of PR have changed. Keeping your business on top takes exceptional ideas, marketplace know-how and saavy follow-through. Find out how true blue Guerrilla Marketers use time, energy and imagination, rather than big budgets, to stay on top and get their stories in the news.

Many business owners shy away from declaring a niche, worried that they'll lose customers or clients. Yet trying to be everything to everybody is a set up for frustration, inefficiencies and poor marketing results. Discover how niche marketing allows a business owner to streamline marketing and skyrocket results.

In this article, small business owners will discover low cost, high impact Guerrilla Marketing strategies to build a buzz and skyrocket success, all on a shoestring budget.

As a small business owner, one of your biggest challenges is marketing your product and/or your website. You can play it safe by doing exactly what everyone else is doing. Or you can embrace the 10 Cardinal Rules of low-cost, high-impact Guerrilla Marketing. Read on to discover how to make a stellar impression in print and on the web.

If you're looking for THE secret to reach target customers through the media, read on for 5 key tips. You'll learn how to get big results with limited time and budgets.

How does your company stack up to your competition? Learn the five keys to spying on your competition and how to honestly evaluate your own products and services.

One of the main problems facing most small businesses today is marketing. How do you get your message out there? How do you make your business stand out from your competitors? How do you do it at a price that you can afford? Discover 11 key questions to assess business success.

If you're looking for THE recipe for business success, read on for a study in brand immersion. You'll learn how two businesses focused their brand around man's best friend and achieved success by implementing 4 key branding concepts.