Most advertisers have figured out that all of the “new media” is still subject to the same old disciplines The Internet is a tremendous marketing tool, but as we learned with newspaper, TV, and radio, it only works when it is part of a marketing strategy that has the main goal of bringing in business

The best advertising is offered as a promise One that is big, bold, unique and meaningful

Putting on-line strategies to work for you “Science fiction does not remain fiction for long…and certainly not on the Internet” - Vinton Cerf (Grandfather of the www and co-architect of the ISP protocol) No other form of media has matured as quickly as the web has

Crafting and implementing a winning media strategy is part business savvy, a fair amount of math, and a lot of research If planned and executed properly, any medium will work

By now, most advertisers have figured out that all of the “new media” is still subject to the same old disciplines The internet is a tremendous marketing tool, but as we learned with newspaper, TV, and radio, it only works when it is part of a marketing strategy that has the main goal of bringing in business

When it comes to crafting your marketing program, you must differentiate yourself from your competitors Pick a lane, preferably one that is not occupied by someone else