K. MacKillop
K. MacKillop, a serial entrepreneur with a J.D. from Duke, is co-founder of LaunchX LLC and authors a small business startup blog. The LaunchX System, a five Unit series of step-by-step business startup procedures, key software and more, assists entrepreneurs in developing a business idea into a successful company. Visit LaunchX.com and get on the road to business startup today.
Articles by this Author
Scouting the Competition Online is Integral to Your Marketing Plan
- By K. MacKillop
- Published 12/20/2009
- Marketing
- Unrated
A great place to start in checking out your competition is the World Wide Web Nearly every viable business has a website (not necessarily a good one), and you can learn an awful lot about who you are up against by finding and evaluating the sites of others in your industry
Use Long Tail Keywords to Increase Your Search Engine Optimization Results
- By K. MacKillop
- Published 12/14/2009
- Marketing
- Unrated
When your customers go looking for you on the internet, how do they find you One of the keys to web-based marketing is optimizing your website for the search engines
Going Green is a Great Way to Market Your Business Startup
- By K. MacKillop
- Published 12/14/2009
- Marketing
- Unrated
If your startup is making environmentally sound decisions, going green should be an integral part of your marketing plan Consumers are becoming more aware of green standards, and identifying your company as an environmentally friendly resource will enhance your image and, possibly, your bottom line
Keys to Developing a Successful Website For Your Startup Business
- By K. MacKillop
- Published 12/3/2009
- Marketing
- Unrated
Every new business needs a website, and most entrepreneurs will be designing and optimizing their first site for themselves Driving traffic to your site is a slow process, but steady, dedicated attention to search engine optimization techniques will eventually pay off
Online Marketing: Some of the Best Tools Are Free
- By K. MacKillop
- Published 11/22/2009
- Marketing
- Unrated
Online marketing is tough There are so many businesses competing for attention that it is difficult to stand out from the crowd
Using Public Relations to Market Your Business Startup
- By K. MacKillop
- Published 11/14/2009
- Marketing
- Unrated
Marketing a startup is one of the biggest struggles for any entrepreneur You need to increase sales and grow your customer base, but effective advertising is expensive
Every Business Needs a Website
- By K. MacKillop
- Published 11/5/2009
- Marketing
- Unrated
Does your business need a website The short answer is YES
Networking When You Work From Home
- By K. MacKillop
- Published 09/18/2009
- Marketing
- Unrated
Every year, more people are working out of their own home or in small office environments With the current severe economic downturn there are likely to be even more as displaced workers start their own businesses and larger enterprises cut overhead through telecommuting
