A critical component of business development often overlooked by failing companies, B2B market research applies solely to contributing parties such as suppliers, partners, stakeholders, and business customers While plenty of research dollars are typically allocated for uncovering mass-market consumer insights, a thorough understanding of one’s business clients is equally crucial for the survival of any organization – especially in today’s economic climate

When it comes to generating media attention for your clients, it goes without saying there’s a lot of competition for limited ink, airtime, and online mentions But there are a few time-tested rules that, when followed, can often guarantee the success of your campaign

The current state of the economy has forced many American companies to reevaluate spending across all platforms Cutbacks in media outreach – including advertising, public relations and marketing – have been especially significant