Have you ever considered how much boring, poorly written, superficial, and totally uninteresting stuff there is in those billions of web pages floating in the ether?

As soon as I've paid, or taken you up on a free offer, I want to right click, download, and read. I don't want to have to go into my inbox and click to activate something.

I wrote this report after thinking about what I, as a typical Internet customer, really want. I hope that it strikes a chord with you also and that much of what I demand overlaps with your own needs.

So what will this article tell you? It will tell the slick sales reps and the marketing mavens and the irrepressible admen what the rest of us are looking for, what we want, what we like, and what we are going to demand.

I need follow up that answers my unasked questions and helps me make up my mind about whether I really want what you're offering and if your product will really meet my needs.

Correct your errors before you intrude on my valuable time. I'm not interested in flawed material tossed at me by a self-satisfied but disrespectful guru.

Give me freshness, variety, and a taste of greatness. I am totally frustrated by the lack of vitality found in the majority of websites.

Three hours later, I still haven't found what I'm looking for. I yearn for someone to give me clear navigation, letting me know where I've been and where I'm going.

Two pages of specific, focused tips are a lot more helpful than endless ramblings about your own success record. Give me tools, not trite homilies.