Salim Omar, CPA
Salim Omar, author of "Straight Talk About Small Business Success In New Jersey" specializes in providing accounting and tax services to small business owners and professional practices in NJ. Salim's articles are featured in various national magazines including Accounting Today, The CPA Journal, Chiropractic Economics, Wealth Manager and The Two River Times. You may request a free copy of Salim's new special report titled "How To Drastically Reduce Your Taxes By As Much As 62% This Year Alone And Put Thousands Back In Your Pocket"
Articles by this Author
Transforming Your CPA Practice With a Vision Statement: Moving From Dream to Reality
- By Salim Omar, CPA
- Published 09/23/2009
- Marketing
- Unrated
An essential step toward success in your CPA practice is to have a clear vision CPA practitioners need to be dreamers to become successful
Don’t Have Enough Time to Market Your Accounting Practice? Here’s How to Make Time!
- By Salim Omar, CPA
- Published 09/23/2009
- Marketing
- Unrated
In my work as a consultant helping other CPAs to market their CPA firms, one objection I hear often is “But Salim, I just barely have enough time to do the work to deliver my services to my clients I simply can’t spare a lot of time to think about marketing
Amazing But True Testimonials - The Cornerstone of Marketing Your Accounting Firm
- By Salim Omar, CPA
- Published 09/23/2009
- Marketing
- Unrated
Testimonials are one of my favorite low-cost but high-impact tools to grow my CPA practice Getting testimonials from happy clients is an important thing to do and creates a powerful tool for marketing your accounting firm
Most CPA Practice Websites Suck! How to Create One That Grows Your CPA Firm
- By Salim Omar, CPA
- Published 09/23/2009
- Marketing
- Unrated
Most accounting practice websites suck They’re passive
Grow Your CPA Firm Using Killer Marketing Materials
- By Salim Omar, CPA
- Published 09/23/2009
- Marketing
- Unrated
Truth be told, you don’t have to be an award winning copywriter to create effective marketing materials for your CPA practice I found out a number of years back that even the “pros” use templates to create ads and sales letters that get results
Good Things Come In Packages: How To Leverage Package Deals And Cross Sell Services To Grow Your CPA Practice
- By Salim Omar, CPA
- Published 07/27/2009
- Marketing
- Unrated
When it comes to selling things, the human tendency to package can make life easier When you’re marketing yourself and trying to sign on new clients, you’ll want to take full advantage of aspect of human psychology
Newsletters Can Build Your CPA Business: Send One Your Clients Will Actually Read
- By Salim Omar, CPA
- Published 07/27/2009
- Marketing
-
Rating:
With the ease and low cost of electronic communication, some CPA practitioners question the value of continuing to send paper newsletters Paper newsletters serve some functions that electronic communications can’t, and that makes them valuable as a way to grow your CPA practice
Focusing Like a Laser Beam on the RIGHT Target Market For Your CPA Practice: Marketing Step One
- By Salim Omar, CPA
- Published 07/27/2009
- Marketing
- Unrated
Most CPAs don’t have a strong enough foundation on the subject of marketing Even in college, we focus a lot on accounting theory and hardly learn anything about real world marketing, despite the fact that many CPAs will be, effectively, small business owners running their own practices
Accountants: Are Your Fees Too Low?
- By Salim Omar, CPA
- Published 07/27/2009
- Marketing
- Unrated
Pricing is critical to the success of any professional practice or business In fact, many books and articles have been written solely on the subject of pricing
Killer Closing Kungfu For CPAs
- By Salim Omar, CPA
- Published 07/27/2009
- Marketing
- Unrated
If you’re a CPA who’s working on improving your marketing, and you’ve already made the time for marketing, positioned yourself as the expert, and packaged your services…and you have a steady stream of leads flowing in--the next step is “meeting with the prospect” and “selling” them on your service, right
