How to Enhance the Value of Brand Marketing Advertisers
July 22, 2010, sponsored by the iResearch Consulting Group, "Ereli Fifth Annual Summit 2010," Session in Shenzhen, Shenzhen Convention and Exhibition Center Grand Opening. Issues surrounding the effects of this summit marketing new trend of "economic development trends in South China network", "internet media marketing model of change and innovation," "put the value of online advertising marketing strategy," "online advertising techniques and effects assessment" , "Development of e-commerce industry," and other issues to discuss with the trade. Interactive Holdings Group senior vice president of single-Jun delivered a speech entitled "How to enhance marketing value of the brand advertisers," on-site lectures.
Currently, we are discussing innovation, new media, new technology, new advertising strategies, but more can cause public concern is how to enhance the value of the brand. Many people have mentioned "accurate" if really using precision technology, truly accurate, then the media will be higher prices. We are not in a precise age? Pursuit of the budget are still at a age? Pursuit of low value, disorder of competition?
With not much difference between traditional marketing, interactive media, the logic of doing nothing more than marketing strategies with the media, coupled with creative, last equals marketing, interactive marketing to do the biggest feature is the three point support available technology to conduct optimization, and traditional media to create a different operating mode and operating results.
Other research institutions from the authoritative data out of data can be seen in the Chinese media audience level of interest on the Internet, or the acceptance of Internet advertising is very high, relatively traditional media, this may be because the public Internet advertising saw too many reasons.
No matter what marketing methods, in the implementation of a new media than traditional media advertising does have a higher return, of course, we have presented is not limited to the Internet, in addition to Internet media technology, there are outdoor, as well as mobile way of the Internet media.
In considering new media technology, the media presents the characteristics of technology is interactive and controllable, it is possible to feel the audience behavior, and also can be spread requirements, we also saw a lot to replace the traditional social and conventional televisions media. So bring the whole media technology defense technology and national defense strategy changes. At present, many people are interested in IP products, which do bear on traditional media advertising technology company is a great challenge.
In addition accurate media strategy, including orientation, context matching content oriented approach, I think I do not set policy, are all nothing but choose a different site. Er implementation of Wang Zhan and content match is not very easy in the past 3 years, we put a lot of content matching and done the basic Yanjiu, Suoyidangmei a Jishu applied to business applications, the time, many business Shishi Shang Xu Yao verification, such verification is also required to monitor third of the company.
Some other delivery strategies, including the most basic content of orientation, behavior oriented, where so many years in the development of the Internet has become a very standard configuration. For example, COOKIE is a very ancient Internet technology because of security reasons, COOKIE use restrictions, COOKIE really useful, As COOKIE in the ad which can do what we can do within the path of media platforms, but can not exceed the established network of suppliers of media, the second, repeat customers can do the injection, the third, you can also do traffic division, is also a very useful way of approach.
It is understood that Google has never promoted orientation, they only mention of "interest as directed" because interest can guess, can do you view the contents of the match.
So, the really precise means used, preferably, or most of the budget spent on such as Microsoft, Google and Baidu in the use of the content Dingxiang the model.
Interaction through interactive media as the largest supplier of interactive communications at the official online interaction can be seen all through the case. While some ads do very compelling, but in interactive media, interactive communication is not only wish to have interactive fun, but also on the marketing sense, it provides a survey of advertising content and advertising content through a lot of information to focus In the ad, as long as the public interaction in the ad which then can access to different information. Try a lot of interaction through new marketing means, including cooperation with Taobao, when many functions when SNS website, through word of mouth marketing can be further spread through the sharing process, the creative advertising and audience share the view of comments, etc. to the SNS on, as the recent Intel micro-Bo cooperation with Sina a very in-depth advertising.
Interactive media requires a healthy environment, interactive media development needs of many means to regulate, effective creative ideas and meaningful protection, but also want more data on third-party data organization support. Put in on the value of interactive media, launch strategy, but also need to focus on their own values, data analysis with applications is important. In 2.0 we hope to develop even better.
Currently, we are discussing innovation, new media, new technology, new advertising strategies, but more can cause public concern is how to enhance the value of the brand. Many people have mentioned "accurate" if really using precision technology, truly accurate, then the media will be higher prices. We are not in a precise age? Pursuit of the budget are still at a age? Pursuit of low value, disorder of competition?
With not much difference between traditional marketing, interactive media, the logic of doing nothing more than marketing strategies with the media, coupled with creative, last equals marketing, interactive marketing to do the biggest feature is the three point support available technology to conduct optimization, and traditional media to create a different operating mode and operating results.
Other research institutions from the authoritative data out of data can be seen in the Chinese media audience level of interest on the Internet, or the acceptance of Internet advertising is very high, relatively traditional media, this may be because the public Internet advertising saw too many reasons.
No matter what marketing methods, in the implementation of a new media than traditional media advertising does have a higher return, of course, we have presented is not limited to the Internet, in addition to Internet media technology, there are outdoor, as well as mobile way of the Internet media.
In considering new media technology, the media presents the characteristics of technology is interactive and controllable, it is possible to feel the audience behavior, and also can be spread requirements, we also saw a lot to replace the traditional social and conventional televisions media. So bring the whole media technology defense technology and national defense strategy changes. At present, many people are interested in IP products, which do bear on traditional media advertising technology company is a great challenge.
In addition accurate media strategy, including orientation, context matching content oriented approach, I think I do not set policy, are all nothing but choose a different site. Er implementation of Wang Zhan and content match is not very easy in the past 3 years, we put a lot of content matching and done the basic Yanjiu, Suoyidangmei a Jishu applied to business applications, the time, many business Shishi Shang Xu Yao verification, such verification is also required to monitor third of the company.
Some other delivery strategies, including the most basic content of orientation, behavior oriented, where so many years in the development of the Internet has become a very standard configuration. For example, COOKIE is a very ancient Internet technology because of security reasons, COOKIE use restrictions, COOKIE really useful, As COOKIE in the ad which can do what we can do within the path of media platforms, but can not exceed the established network of suppliers of media, the second, repeat customers can do the injection, the third, you can also do traffic division, is also a very useful way of approach.
It is understood that Google has never promoted orientation, they only mention of "interest as directed" because interest can guess, can do you view the contents of the match.
So, the really precise means used, preferably, or most of the budget spent on such as Microsoft, Google and Baidu in the use of the content Dingxiang the model.
Interaction through interactive media as the largest supplier of interactive communications at the official online interaction can be seen all through the case. While some ads do very compelling, but in interactive media, interactive communication is not only wish to have interactive fun, but also on the marketing sense, it provides a survey of advertising content and advertising content through a lot of information to focus In the ad, as long as the public interaction in the ad which then can access to different information. Try a lot of interaction through new marketing means, including cooperation with Taobao, when many functions when SNS website, through word of mouth marketing can be further spread through the sharing process, the creative advertising and audience share the view of comments, etc. to the SNS on, as the recent Intel micro-Bo cooperation with Sina a very in-depth advertising.
Interactive media requires a healthy environment, interactive media development needs of many means to regulate, effective creative ideas and meaningful protection, but also want more data on third-party data organization support. Put in on the value of interactive media, launch strategy, but also need to focus on their own values, data analysis with applications is important. In 2.0 we hope to develop even better.
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