3 Ways Marketing Can Help Increase Your Business' ROI
- By Jeffrey Hartman
- Published 10/16/2011
- Marketing
- Unrated
“Hiring an Independent PPC Consultant Saves You Time and Money.”
Google Pay-per-click (PPC) for local businesses is important for a successful marketing effort. Your customers and prospects are moving away from printed directories since it is easier to go online to find the products and service they need. Search engines are an important resource for bringing in leads and new customers. Most search engine companies offer starter programs and a consultant to help you.
The problem is that they work for a specific search company and usually just use the company’s software recommendation for keywords and search terms. You start out with fifty or more key phrases and most of those key phrases are not right for your company. Hundreds or thousands of dollars are wasted before you discover the dozen or so key phrases that will produce the best return of your advertising investment.
The real tragedy is when someone with limited resources fails to get the proper results and gives up on the web as being a valuable resource for their company. Hire an independent PPC professional; you get better results faster and it saves you money.
“Increase Sales with Business Development”
A great way to drive business in both good and bad economic times is working with business partners. Find a service or product provider that targets the same prospect base and market as you. Build each others businesses by working together.
In website development, we mostly utilize stock photography resources for images on the web because of the low cost. However, when custom photography is part of the scope of work, I refer that part of the project to one of my business partners. If one of my photographers has a client that needs web development or marketing, they point their customer to me. Referrals are the best type of leads and always provide a higher chance for you to make the sale.
“Website, Web Analytics, and Conversion tracking”
A website is an essential for businesses these days. It is a way of gaining profits and attracting customers. For this reason, we offer concise and diligent monitoring of your website to ensure that it is working well and achieving the goals of your business.
Web Analytics is a report we can compose which will statistically demonstrate how your website is performing so that it can be made clear what is working well and what is not. This can be used to make improvements that will increase your leads and ROI. Landing pages, which are the pages clients are brought to from search engines, can be specifically tracked using conversion tracking. These landing pages can be targeted to specific topics or promotions that will help your website be more visible in search engines and also increase the likelihood that a prospective client will be interested in your products or services.
Conversion tracking will compile valuable information about two separate landing pages, giving your business the power and knowledge to know which landing page may need more work, and which one your business may want to invest more money in if it is performing exceedingly well. Information we gather using your website’s web analytics and conversion tracking can be used in a beneficial way that will increase the overall performance of your website and help your company sell more and gain better quality exposure.
Google Pay-per-click (PPC) for local businesses is important for a successful marketing effort. Your customers and prospects are moving away from printed directories since it is easier to go online to find the products and service they need. Search engines are an important resource for bringing in leads and new customers. Most search engine companies offer starter programs and a consultant to help you.
The problem is that they work for a specific search company and usually just use the company’s software recommendation for keywords and search terms. You start out with fifty or more key phrases and most of those key phrases are not right for your company. Hundreds or thousands of dollars are wasted before you discover the dozen or so key phrases that will produce the best return of your advertising investment.
The real tragedy is when someone with limited resources fails to get the proper results and gives up on the web as being a valuable resource for their company. Hire an independent PPC professional; you get better results faster and it saves you money.
“Increase Sales with Business Development”
A great way to drive business in both good and bad economic times is working with business partners. Find a service or product provider that targets the same prospect base and market as you. Build each others businesses by working together.
In website development, we mostly utilize stock photography resources for images on the web because of the low cost. However, when custom photography is part of the scope of work, I refer that part of the project to one of my business partners. If one of my photographers has a client that needs web development or marketing, they point their customer to me. Referrals are the best type of leads and always provide a higher chance for you to make the sale.
“Website, Web Analytics, and Conversion tracking”
A website is an essential for businesses these days. It is a way of gaining profits and attracting customers. For this reason, we offer concise and diligent monitoring of your website to ensure that it is working well and achieving the goals of your business.
Web Analytics is a report we can compose which will statistically demonstrate how your website is performing so that it can be made clear what is working well and what is not. This can be used to make improvements that will increase your leads and ROI. Landing pages, which are the pages clients are brought to from search engines, can be specifically tracked using conversion tracking. These landing pages can be targeted to specific topics or promotions that will help your website be more visible in search engines and also increase the likelihood that a prospective client will be interested in your products or services.
Conversion tracking will compile valuable information about two separate landing pages, giving your business the power and knowledge to know which landing page may need more work, and which one your business may want to invest more money in if it is performing exceedingly well. Information we gather using your website’s web analytics and conversion tracking can be used in a beneficial way that will increase the overall performance of your website and help your company sell more and gain better quality exposure.
Jeffrey Hartman
Jeffrey Hartman has been CEO of BlueWater Marketing Group for over 12 years, and has over 20 years of marketing experience. We are an IT Advisory Member with NJAMHA. Our focus is on web development, marketing, and helping organizations stay healthy and grow.http://www.bluewatermarketinggroup.com
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