Super Successful Affiliates Add Their Own Customed Designed Delivery
- By Lucinda Warner
- Published 09/29/2011
- Marketing
- Unrated
Why not tap into an existing idea that you have borrowed from someone else but offer it with a customed designed delivery.
And what I mean by that is to offer the idea in such a way that it is completely different than the way everyone else is offering it.
I mean, it can be a very similar offer as others, but still be uniquely yours.
I'll explain more about that as we look at the three ways to offer unique delivery...
1 Package.
The idea is to take an existing idea and offer it in a new, original way. Let me give you a couple of quick examples...
** QuickPayPro. There have been autoresponder services around for a long time. Mailing lists services have been around equally as long. Affiliate tracking isn't a new thing. Order forms aren't new. Popup windows? Nope. Automated order processing? Not new. All of these services have been offered online for a long time now. Existing idea, right? So, what did QuickPayPro do?
These guys put all of the elements together into ONE PACKAGE that offers the ultimate service to automate your web business.
They took an existing idea and added their own approach and used a unique delivery. They offer the same type of services as many other folks, but they offer it in a way that separates them from others because of its unique delivery....it's unique package.
** Free To Sell. We've covered this already. eBooks aren't new. But, what Tom Hua did with eBooks was new. He took an existing idea, added his own unique approach and developed a unique delivery of the goods -- a COLLECTION of dozens of eBooks in ONE PACKAGE.
Customed designed delivery can be accomplished by packaging in a unique way.
To continue on the eBook collection idea -- why not use the same eBook collection, but develop your own name.
Create your own unique sales letter, your unique name and your own unique package.
Let me give you a hint here: Don't list the titles of the eBooks that folks will be getting in your package -- that's what everyone else does. Instead, create bulleted lists of benefits from the eBooks. Sell the package, not the eBooks. Create a sales letter that focuses on the information inside the eBooks, not the eBooks themselves. There's your unique package.
2 Format.
Of course, you can apply this unique delivery thinking to anything -- not just products. Let's look at another way of creating unique delivery and that is in a unique format.
How about a unique delivery of your newsletter? Is anyone doing an audio newsletter yet? Not many -- so, why not create an audio version of your newsletter that can be downloaded and listened to? Same information, new format -- new delivery.
How about your affiliate program -- does anyone offer video training tutorials for their affiliates? Instead of offering your affiliate training manual, why not SHOW your affiliates how to market your product? Again, you can take the existing idea of affiliate marketing and inject your own unique approach into the mix for something totally new and totally exciting.
So, you market an affiliate product, do you? Why not setup a live chat with the owner of that product to sell more of it. You advertise the event ahead of time and then promote your affiliate link before, during and after the live chat.
Or, how about setting up a teleseminar? There's a unique format. Instead of selling your eBook, why not record it as a teleseminar and sell admission to the teleseminar. Have it recorded on CD and you've got yet another format delivery.
Don't have your own product, then why not interview an expert "live" for a teleseminar? What do you think Joel Christopher did in Email Strategies Explained? He offers information in a different format by interviewing Jimmy D. Brown.
I mean, you can come up with idea after idea, if you just think about it. How can I offer something that already exists in a completely new format, that is uniquely my own?
3 Style.
Here's a biggie folks, so pay close attention. Unique delivery by using a unique style. This is something that can be injected into everything you do online, simply because you can inject your own personality, your own flair into everything you do.
There are a gazillion newsletters online. And half a gazillion of them are related to web marketing and doing business online. And I receive about a quarter gazillion of them. But, I only read 3 or 4 of them regularly. When I receive Phil Wiley's ezine, I read it immediately. When Terry Dean's newsletter comes in, I take a look. When I receive Anthony Stillwell's ezine, I lock eyeballs on it.
Now, ask me why? Go ahead, ask me why I read these folks ezines among the fifty gazillion out there. Is it the information? Not necessarily, although that is important too. But, I can get the information just about anywhere. I read their ezines because of their STYLE. There's the reason. It's their style of sharing that I enjoy.
Phil Wiley shares bits and pieces -- little chunks of wisdom that I gobble up like I was eating a cheeseburger.
Terry has very informative, step-by-step, tutorial style articles that are easy to understand. Anthony provides a kind of off-the-wall look at things from a different perspective that most folks don't convey. And I read them because of their style.
Learn this right now: you can separate yourself from your competition in everything you do because of your style, because of how you inject your own personality and unique format into what you do.
What about affiliate programs? How does style apply there? I'll tell you how. One of my favorite affiliate programs anywhere is the one that Jimmy D. Brown operates at www.InfoProfitShare.com
In addition to having some high quality, hot-selling eBooks, Jimmy actually provides tools, resources, and unique ways for promoting them. (For instance, www.MarketingComics.com is included in Jimmy’s affiliate program. Think I’ll tell people about these hilarious comics? You betcha.)
Very, very few affiliate programs offer ONGOING training.
Most give you an affiliate link, a few banners and ads and they set you loose. Another of my favorites, Jim Edwards, provides ongoing training in his affiliate program. His style is to provide an affiliate marketing newsletter.
Jim provides articles and ideas on how to promote his products for success. And he does this regularly. That's a different style, and Jim Edwards is fast becoming one of the industry leaders in web marketing because of it.
What about information products? If you create them, how can you inject your own style? How about going against the norm and write a REAL "How To" product? You see, most products tell you WHAT TO DO, but they don't tell you HOW TO DO IT. That's why I am so adamant about giving you examples and real case studies so you can SEE IT IN ACTION when I explain something to you.
Most folks don't do that. They make you read between the lines and try to figure out the missing pieces yourself. So, your style could be to create step-by-step products, create worksheets and checklists for your readers. Provide answers to the most asked questions? Write a HOW TO and not a WHAT TO.
What about your customer service? How can you inject your style in that? I'll tell you how I do it -- I answer all of my emails. I get testimonials every week from folks who say they can't believe that a web marketing guru would actually take the time to respond to them, because no one else does?
There's a unique style -- take care of your contacts.
The thing about unique style is that you can use it in *literally* everything you do online. You can add your own unique way of doing things to every possible part of your eBusiness.
And what I mean by that is to offer the idea in such a way that it is completely different than the way everyone else is offering it.
I mean, it can be a very similar offer as others, but still be uniquely yours.
I'll explain more about that as we look at the three ways to offer unique delivery...
1 Package.
The idea is to take an existing idea and offer it in a new, original way. Let me give you a couple of quick examples...
** QuickPayPro. There have been autoresponder services around for a long time. Mailing lists services have been around equally as long. Affiliate tracking isn't a new thing. Order forms aren't new. Popup windows? Nope. Automated order processing? Not new. All of these services have been offered online for a long time now. Existing idea, right? So, what did QuickPayPro do?
These guys put all of the elements together into ONE PACKAGE that offers the ultimate service to automate your web business.
They took an existing idea and added their own approach and used a unique delivery. They offer the same type of services as many other folks, but they offer it in a way that separates them from others because of its unique delivery....it's unique package.
** Free To Sell. We've covered this already. eBooks aren't new. But, what Tom Hua did with eBooks was new. He took an existing idea, added his own unique approach and developed a unique delivery of the goods -- a COLLECTION of dozens of eBooks in ONE PACKAGE.
Customed designed delivery can be accomplished by packaging in a unique way.
To continue on the eBook collection idea -- why not use the same eBook collection, but develop your own name.
Create your own unique sales letter, your unique name and your own unique package.
Let me give you a hint here: Don't list the titles of the eBooks that folks will be getting in your package -- that's what everyone else does. Instead, create bulleted lists of benefits from the eBooks. Sell the package, not the eBooks. Create a sales letter that focuses on the information inside the eBooks, not the eBooks themselves. There's your unique package.
2 Format.
Of course, you can apply this unique delivery thinking to anything -- not just products. Let's look at another way of creating unique delivery and that is in a unique format.
How about a unique delivery of your newsletter? Is anyone doing an audio newsletter yet? Not many -- so, why not create an audio version of your newsletter that can be downloaded and listened to? Same information, new format -- new delivery.
How about your affiliate program -- does anyone offer video training tutorials for their affiliates? Instead of offering your affiliate training manual, why not SHOW your affiliates how to market your product? Again, you can take the existing idea of affiliate marketing and inject your own unique approach into the mix for something totally new and totally exciting.
So, you market an affiliate product, do you? Why not setup a live chat with the owner of that product to sell more of it. You advertise the event ahead of time and then promote your affiliate link before, during and after the live chat.
Or, how about setting up a teleseminar? There's a unique format. Instead of selling your eBook, why not record it as a teleseminar and sell admission to the teleseminar. Have it recorded on CD and you've got yet another format delivery.
Don't have your own product, then why not interview an expert "live" for a teleseminar? What do you think Joel Christopher did in Email Strategies Explained? He offers information in a different format by interviewing Jimmy D. Brown.
I mean, you can come up with idea after idea, if you just think about it. How can I offer something that already exists in a completely new format, that is uniquely my own?
3 Style.
Here's a biggie folks, so pay close attention. Unique delivery by using a unique style. This is something that can be injected into everything you do online, simply because you can inject your own personality, your own flair into everything you do.
There are a gazillion newsletters online. And half a gazillion of them are related to web marketing and doing business online. And I receive about a quarter gazillion of them. But, I only read 3 or 4 of them regularly. When I receive Phil Wiley's ezine, I read it immediately. When Terry Dean's newsletter comes in, I take a look. When I receive Anthony Stillwell's ezine, I lock eyeballs on it.
Now, ask me why? Go ahead, ask me why I read these folks ezines among the fifty gazillion out there. Is it the information? Not necessarily, although that is important too. But, I can get the information just about anywhere. I read their ezines because of their STYLE. There's the reason. It's their style of sharing that I enjoy.
Phil Wiley shares bits and pieces -- little chunks of wisdom that I gobble up like I was eating a cheeseburger.
Terry has very informative, step-by-step, tutorial style articles that are easy to understand. Anthony provides a kind of off-the-wall look at things from a different perspective that most folks don't convey. And I read them because of their style.
Learn this right now: you can separate yourself from your competition in everything you do because of your style, because of how you inject your own personality and unique format into what you do.
What about affiliate programs? How does style apply there? I'll tell you how. One of my favorite affiliate programs anywhere is the one that Jimmy D. Brown operates at www.InfoProfitShare.com
In addition to having some high quality, hot-selling eBooks, Jimmy actually provides tools, resources, and unique ways for promoting them. (For instance, www.MarketingComics.com is included in Jimmy’s affiliate program. Think I’ll tell people about these hilarious comics? You betcha.)
Very, very few affiliate programs offer ONGOING training.
Most give you an affiliate link, a few banners and ads and they set you loose. Another of my favorites, Jim Edwards, provides ongoing training in his affiliate program. His style is to provide an affiliate marketing newsletter.
Jim provides articles and ideas on how to promote his products for success. And he does this regularly. That's a different style, and Jim Edwards is fast becoming one of the industry leaders in web marketing because of it.
What about information products? If you create them, how can you inject your own style? How about going against the norm and write a REAL "How To" product? You see, most products tell you WHAT TO DO, but they don't tell you HOW TO DO IT. That's why I am so adamant about giving you examples and real case studies so you can SEE IT IN ACTION when I explain something to you.
Most folks don't do that. They make you read between the lines and try to figure out the missing pieces yourself. So, your style could be to create step-by-step products, create worksheets and checklists for your readers. Provide answers to the most asked questions? Write a HOW TO and not a WHAT TO.
What about your customer service? How can you inject your style in that? I'll tell you how I do it -- I answer all of my emails. I get testimonials every week from folks who say they can't believe that a web marketing guru would actually take the time to respond to them, because no one else does?
There's a unique style -- take care of your contacts.
The thing about unique style is that you can use it in *literally* everything you do online. You can add your own unique way of doing things to every possible part of your eBusiness.
Lucinda Warner
Lucinda J Warner is the author of Affiliate How To Online, to get more FREE tips and content rich lessons visit her site, Affiliate How To Online.
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