Research Data Drives Effective Creative Strategy
http://www.tipstomarket.com/articles/756/1/Research-Data-Drives-Effective-Creative-Strategy/Page1.html
David Poulos
David Poulos, Chief Consultant at Granite Partners, has been providing marketing guidance to firms large and small for over 25 years. He can be reached at http://www.granite-part.com, or by phone at 410-472-4570. More articles at http://www.granite-part.com By David Poulos
Published on 03/24/2008
Without the underpinnings of solid market research or customer data, the best creative design and execution is just pretty pictures. To drive response, design must be anchored with accurate reliable customer research data . . .