Considering The Search Engines In Your Article Marketing
- By Jason Creation
- Published 02/6/2010
- Marketing
- Unrated
You need to consider how the search engines will find you when you write your articles, but this should be secondary to pleasing your readers. Article writing may be work in the sense that it promotes your business, but it should also provide some enjoyment. When you are writing, write for a person rather than a search engine.
Using Your Keywords
Keywords help search engines and surfers to find your site. You've done some research into your keywords and you will want to include them in your article. SEO experts used to talk about keyword density i.e. the number of times in an article that your keyword appears, but this is not the way keywords should be used now.
Most experts say that your keyword should appear in the title if possible and in the first paragraph. You should use your keywords a couple of times throughout the article and again in the final paragraph. Some people say that you should only use the keyword once between the beginning and the end of your article, but it does depend on the length or the article you're writing.
People Are Not Search Engines
Most people are not interested in your keywords; they want to read an interesting article. Don't let your concerns about search engines interfere in your relationship with your reader. Keyword stuffed articles are not people friendly and if you do this you will get fewer readers.
If your article uses the keyword too many times, the article becomes unreadable for a person. Make sure that your article is readable and that your keywords are strategically placed and don't interfere with the flow of the article if you want to keep the reader's interest.
Effective Article Marketing
A few good keyword phrases are all that is needed for the search engines. If your article marketing is to be effective then any keywords that you use should be relevant to the topic that you're writing about. Read your article through once you have finished it and if the keyword or keyword phrase makes a sentence seem awkward then take it out.
You should never let keywords interfere with the flow of your writing. Effective article marketing means using your keywords wisely and keeping your reader's interest, as these are the people who are most likely to link to your articles and visit your website.
Study Other People's Writing
You can learn a lot from reading the articles that are the most popular on the article syndicator you have chosen. There is a reason why some articles achieve better results for the writer than others, and that's readability. If you study the work of good article writers, eventually this will feed into your own writing. Effective article marketing relies on producing good, readable content, and it's worth comparing your article to other people's work to see if it's lacking anything.
Using Your Keywords
Keywords help search engines and surfers to find your site. You've done some research into your keywords and you will want to include them in your article. SEO experts used to talk about keyword density i.e. the number of times in an article that your keyword appears, but this is not the way keywords should be used now.
Most experts say that your keyword should appear in the title if possible and in the first paragraph. You should use your keywords a couple of times throughout the article and again in the final paragraph. Some people say that you should only use the keyword once between the beginning and the end of your article, but it does depend on the length or the article you're writing.
People Are Not Search Engines
Most people are not interested in your keywords; they want to read an interesting article. Don't let your concerns about search engines interfere in your relationship with your reader. Keyword stuffed articles are not people friendly and if you do this you will get fewer readers.
If your article uses the keyword too many times, the article becomes unreadable for a person. Make sure that your article is readable and that your keywords are strategically placed and don't interfere with the flow of the article if you want to keep the reader's interest.
Effective Article Marketing
A few good keyword phrases are all that is needed for the search engines. If your article marketing is to be effective then any keywords that you use should be relevant to the topic that you're writing about. Read your article through once you have finished it and if the keyword or keyword phrase makes a sentence seem awkward then take it out.
You should never let keywords interfere with the flow of your writing. Effective article marketing means using your keywords wisely and keeping your reader's interest, as these are the people who are most likely to link to your articles and visit your website.
Study Other People's Writing
You can learn a lot from reading the articles that are the most popular on the article syndicator you have chosen. There is a reason why some articles achieve better results for the writer than others, and that's readability. If you study the work of good article writers, eventually this will feed into your own writing. Effective article marketing relies on producing good, readable content, and it's worth comparing your article to other people's work to see if it's lacking anything.
Jason Creation
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