Address Their Objections To Increase Your Sales
http://www.tipstomarket.com/articles/1779/1/Address-Their-Objections-To-Increase-Your-Sales/Page1.html
Karen Scharf
Karen Scharf helps entrepreneurs and small business owners attract and retain more clients. Karen offers several coaching programs and a Marketing Makeover to turn your current, ineffective advertising into a new and improved system. She also accepts full service marketing assignments. Check out her FREE reports at http://www.ModernImage.com" title="http://www.modernimage.com/freereports.htm\">http://www.ModernImage.com" target="_blank">http://www.modernimage.com/freereports.htm">http://www.ModernImage.com. By Karen Scharf
Published on 05/12/2008
One of the services I provide for my clients is sales copy critique, and one of the problems that I see over and over again in sales copy is the "too good to be true" syndrome. I do understand the importance of highlighting all the great benefits of your product or service; but it's important to address the downside also.