How Does SEO Marketing Work?
- By Craig Lawson
- Published 11/28/2011
- Marketing
- Unrated
When it comes to SEO, the most important thing you need to get noticed is inbound links. A search engine looks at how many links that you have coming from other websites to your own as an indication of how important your site is. They think that the more links that you have the more relevant at your information is to the subject at hand. So the first thing that a professional Atlanta SEO Agency will do is start trying to get you those links coming in to your site.
Before you start trying to do it yourself, let me caution that this is a very time consuming process. Many people find it impossible to start an SEO marketing campaign and run their business professionally at the same time. That is why you hire a Georgia SEO Company to take the job off your hands. They will use a variety of strategies like:
· Keyword marketing – Keywords are phrases that people type into search engines to find a specific subject. For instance, if people wanted to know how to use press releases as SEO tools, they would type “Press Releases for SEO” into Google search. The pages that have that phrase, are optimized the best and have the freshest content will come up higher in the results than the ones that don’t.
· Article Marketing – This is one of the best ways to get inbound links. You or a copywriter that you hire will write articles about subjects associated with your business. You make sure that you use the same words that you want your website to be known for as keywords in the articles. Then you submit then to various directories and social networking sites to get them a wide exposure. Every site that uses your article will then have a link leading back to your site.
· Html Optimization – Another reason that you need to use a quality Atlanta SEO Agency is their ability to optimize your websites code. There are a lot of things going on behind the scenes of your page that can hurt your standing in the search results, if they have not been tweaked and tailored to suite your site.
There are two things that you need to be careful not to do in your SEO, which can cause Google to penalize you.
1. Never copy content. If you do, the search engines will know and knock your site down in the listings or you may not even show up at all.
2. Do not pack keywords. That used to be a tactic used in the 90’s. Where a bunch of keywords that had nothing to do with a site, would be hidden in the white space to draw hits to the site. Search engines caught on to that a long time ago and will now penalize you if you try. Even having too many instances of a relevant search term will hurt you in their rankings.
Before you start trying to do it yourself, let me caution that this is a very time consuming process. Many people find it impossible to start an SEO marketing campaign and run their business professionally at the same time. That is why you hire a Georgia SEO Company to take the job off your hands. They will use a variety of strategies like:
· Keyword marketing – Keywords are phrases that people type into search engines to find a specific subject. For instance, if people wanted to know how to use press releases as SEO tools, they would type “Press Releases for SEO” into Google search. The pages that have that phrase, are optimized the best and have the freshest content will come up higher in the results than the ones that don’t.
· Article Marketing – This is one of the best ways to get inbound links. You or a copywriter that you hire will write articles about subjects associated with your business. You make sure that you use the same words that you want your website to be known for as keywords in the articles. Then you submit then to various directories and social networking sites to get them a wide exposure. Every site that uses your article will then have a link leading back to your site.
· Html Optimization – Another reason that you need to use a quality Atlanta SEO Agency is their ability to optimize your websites code. There are a lot of things going on behind the scenes of your page that can hurt your standing in the search results, if they have not been tweaked and tailored to suite your site.
There are two things that you need to be careful not to do in your SEO, which can cause Google to penalize you.
1. Never copy content. If you do, the search engines will know and knock your site down in the listings or you may not even show up at all.
2. Do not pack keywords. That used to be a tactic used in the 90’s. Where a bunch of keywords that had nothing to do with a site, would be hidden in the white space to draw hits to the site. Search engines caught on to that a long time ago and will now penalize you if you try. Even having too many instances of a relevant search term will hurt you in their rankings.
Craig Lawson
ClickReady Marketing is an Atlanta Seo Marketing Company ready to help you get your business off the ground. Visit http://www.clickreadymarketing.com for Atlanta SEO
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